Since launching we’ve received some wonderfully kind words about us. Here’s a sample of some of the articles written about fashiontruck.


“The kind of truck stop for the fashion set, Fashion Truck Canada is Toronto’s stylish answer to the city’s mobile food vendor craze–only better dressed.”

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Metro News:

“When Ashley Barber and her co-founder Emily Dobbie wanted to launch a fashion business, they decided to ditch the traditional brick-and-mortar stores for a boutique endeavour with some real drive.”

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Toronto Life Best Of the City

“Even after witnessing our city’s food truck woes, several pioneers felt brave enough to wade into mobile retail this spring. The best was started by Emily Dobbie, the owner of the boutique Vocado, and stylist Ashley Barber. It looks like a regular 16-by-seven-foot cube van on the outside. But inside it ticks all the boxes on the boho-chic checklist: maxi dresses, urban kimonos and pre-fringed denim shorts. The truck is often parked in ­Liberty Village and on Queen West, but of course the beauty is in the mobility—over the May long weekend, it hit up cottage country. And yes (to answer the obvious question), there is a change room.”

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Global News:

“Global Toronto takes a look at one of the city’s first ever mobile shopping experiences.”

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Wall Street Journal:

“MasterCard today announced a partnership with fashiontruck canada, a first-of-its-kind cashless fashion mobile retail experience in Canada to bring free spirited style to fashion lovers in Toronto and across the country. fashiontruck canada has embraced technology that enables a safe, simple and smart payment experience for shopping, travel and running a business. To suit the mobile lifestyle there will be no cash aboard the truck, just electronic payments.”

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Toronto Life:

“Move over food trucks: this spring, the fashion industry is venturing into roving-retail territory. It’s not a new concept—Henry Holland hocked clothes out of a re-vamped ice cream truck in London last year, and the movement has been gaining momentum in cities like San Francisco and LA—but due to Toronto’s persistently frigid weather, curbside shopping hasn’t really been top of mind.”

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“Have style, will travel: Toronto finally has its very own fashion boutique on wheels. Fashion Truck Canada made its maiden voyage last weekend in Liberty Village. It’ll be returning to the neighbourhood today until 7 p.m, setting up shop outside Balzac’s (at the corner of Liberty St. and Hanna St.)”

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Accent Magazine